
Nigella 'Miss Jekyll' Blue (Love-in-a-mist)
The one that started it all
Seeds you sow straight into the soil — no greenhouse needed

The one that started it all

The white form, and from any distance a…

Most flowers fade in the sun

The saturated mix, for anyone who has grown…



Huge fully double blooms in a velvety maroon…

Silky cups of golden-yellow with a deep orange…

The British field poppy, the same Papaver rhoeas…

Large single violet-purple bowls, eight to ten centimetres…




Rose-pink five-petalled flowers, each petal deeply notched so…


NewA French heirloom grown for bright shield-shaped leaves with a sharp lemony tang

Be clear about what you are buying, because it disappoints people who are not
NewNear-black mahogany petals round a dark chocolate disc,…
NewDirect sowing is the simplest possible way to grow flowers — you scatter or place the seeds straight into the soil where you want them to flower, water them in, and let nature do the rest. No pots, no greenhouse, no transplanting. Many of the prettiest cottage garden flowers actively prefer this approach because their roots dislike being disturbed.
The simplest test: can you crumble a handful of soil between your fingers without it sticking together in a wet lump? If yes, it is workable. For hardy annuals, March and April are ideal in most of the UK. Half-hardy varieties want to wait until after the last frost — typically mid-May. If unsure, watch your local weeds; if they are growing actively, your flower seeds will too.
Not much. Rake the surface smooth, remove any large stones or weeds, and break up obvious clods so the soil has a fine, crumbly texture on top. A light scattering of compost helps but is not essential on most soils. Avoid digging deeply unless your soil is very compacted — disturbing it brings buried weed seeds to the surface.
The two biggest problems are dry soil (water gently after sowing and during dry spells until seedlings establish) and slugs (a tougher problem, but copper rings, beer traps, or wool pellets help). Sow a little more thickly than the packet suggests and thin out the strongest seedlings later — nature accounts for some losses. Birds may also have a go at exposed seeds; a light covering of soil and a temporary net helps.