
French Marigold Spanish Brocade
Ruffled fully double heads in deep mahogany-red, every…
Seeds you sow straight into the soil — no greenhouse needed

Ruffled fully double heads in deep mahogany-red, every…

Large daisies of five to seven centimetres, flame-red…

Warm buttery-yellow semi-double saucers on slender wiry stems,…

The annual gypsophila, and a different plant altogether…

The classic violet-purple sweet rocket, the form that…

The white sweet rocket, and the better of the two for an evening garden

Our own blend, picked from the hollyhocks we…

The near-black hollyhock, and closer to true black than almost any flower gets

The hollyhock that does not make you wait a year




Slender arching stems carrying hundreds of small clear…

Large silky white saucers, about three centimetres across,…

The white musk mallow, and the most refined of the family


Soft lilac-pink saucers painted with deep purple veins…



The full Miss Jekyll palette in one packet:…
Direct sowing is the simplest possible way to grow flowers — you scatter or place the seeds straight into the soil where you want them to flower, water them in, and let nature do the rest. No pots, no greenhouse, no transplanting. Many of the prettiest cottage garden flowers actively prefer this approach because their roots dislike being disturbed.
The simplest test: can you crumble a handful of soil between your fingers without it sticking together in a wet lump? If yes, it is workable. For hardy annuals, March and April are ideal in most of the UK. Half-hardy varieties want to wait until after the last frost — typically mid-May. If unsure, watch your local weeds; if they are growing actively, your flower seeds will too.
Not much. Rake the surface smooth, remove any large stones or weeds, and break up obvious clods so the soil has a fine, crumbly texture on top. A light scattering of compost helps but is not essential on most soils. Avoid digging deeply unless your soil is very compacted — disturbing it brings buried weed seeds to the surface.
The two biggest problems are dry soil (water gently after sowing and during dry spells until seedlings establish) and slugs (a tougher problem, but copper rings, beer traps, or wool pellets help). Sow a little more thickly than the packet suggests and thin out the strongest seedlings later — nature accounts for some losses. Birds may also have a go at exposed seeds; a light covering of soil and a temporary net helps.