
Geum Lady Stratheden
Warm buttery-yellow semi-double saucers on slender wiry stems,…
Flowers, vegetables, herbs and microgreens — our whole catalogue

Warm buttery-yellow semi-double saucers on slender wiry stems,…

Scarlet semi-double ruffled flowers with a cluster of…

Small clover-like globes in a glowing strawberry-red, flecked…

The annual gypsophila, and a different plant altogether…


The creeping perennial gypsophila, and nothing like the…
New
The classic violet-purple sweet rocket, the form that…

The white sweet rocket, and the better of the two for an evening garden

Our own blend, picked from the hollyhocks we…

The near-black hollyhock, and closer to true black than almost any flower gets

The hollyhock that does not make you wait a year


The most reliable chilli here for growing outdoors

NewThe Tuscan kale that has quietly become the fashionable one, and deservedly

Double white flowers, each petal edged in a…

One massive dense spire per plant rather than a branching bunch of thinner ones

The larkspur that gives you more than one stem per plant

The workhorse colour mix: carmine, dark blue, light…
The most rewarding entry points are hardy annuals like cornflowers, calendula, and nigella, or beginner-friendly vegetables like lettuce, radishes, and courgettes. All of these can be sown directly outdoors from March onwards, germinate quickly, and reward you with results within weeks rather than months. Our Beginners collection is a curated starting point.
Every product on our site shows its sowing window on the card. We also have dedicated collections for each month of the year — just look for Sow in [Month] in the menu, and you will see everything ready to go in that period. Hardy varieties take a wider window than tender ones; the packet always carries the definitive guidance.
Many of our flower seeds are grown right here on our Norfolk flower farm, alongside heritage varieties sourced from trusted growers across the UK and Europe. Vegetable, herb, and microgreen seeds come from established seed houses with proven germination rates. We list provenance details on individual product pages.
Properly stored seeds (cool, dark, dry) last well beyond the year of purchase. Most flower and vegetable seeds remain viable for two to four years, with germination rates gradually declining over time. Parsnip and onion seeds are the notable exceptions — they lose viability quickly and are best sown within a year of purchase.