
Echinops ritro Veitch's Blue
The selected form of the globe thistle, and…
Flowers, vegetables, herbs and microgreens — our whole catalogue

The selected form of the globe thistle, and…

Thousands of tiny daisies, barely a centimetre and…

Cones of tiny florets surrounded by a ruff…

In the Victorian era, people didn't send text messages — they sent flowers

If you hate throwing away fresh flowers after…

If you hate throwing away fresh flowers after…

If you want to do your bit for…

Not all flowers press well — juicy stems rot and thick blooms turn to mush


The mixed form: clear blue, rose-pink and pure…

The white form, and the one to reach for when a corner is too dark for colour


Our own house blend, put together from the…

The difference from a wild foxglove is where the bells sit

Soft creamy-lemon bells, freckled inside with small chocolate…

Silky nodding plumes that really do look like…

Ruffled fully double heads in deep mahogany-red, every…

Large daisies of five to seven centimetres, flame-red…

Soft pink four-petalled flowers scattered along slender arching…

The white form, and if anything the better of the two
The most rewarding entry points are hardy annuals like cornflowers, calendula, and nigella, or beginner-friendly vegetables like lettuce, radishes, and courgettes. All of these can be sown directly outdoors from March onwards, germinate quickly, and reward you with results within weeks rather than months. Our Beginners collection is a curated starting point.
Every product on our site shows its sowing window on the card. We also have dedicated collections for each month of the year — just look for Sow in [Month] in the menu, and you will see everything ready to go in that period. Hardy varieties take a wider window than tender ones; the packet always carries the definitive guidance.
Many of our flower seeds are grown right here on our Norfolk flower farm, alongside heritage varieties sourced from trusted growers across the UK and Europe. Vegetable, herb, and microgreen seeds come from established seed houses with proven germination rates. We list provenance details on individual product pages.
Properly stored seeds (cool, dark, dry) last well beyond the year of purchase. Most flower and vegetable seeds remain viable for two to four years, with germination rates gradually declining over time. Parsnip and onion seeds are the notable exceptions — they lose viability quickly and are best sown within a year of purchase.